More shoppers are buying less online than one year ago. So says the findings of a report published on the Checkout Ireland website today. Irish consumers still prefer to buy groceries in-store than online despite investments by retailers to expand their service offering.

According to the latest Consumer Intelligence Report from Empathy Research, one of the main reasons for not shopping online is the preference for the bricks and mortar offering with some also stating their concern they would not receive the exact products upon delivery.
Despite the increasing use of e-commerce sites in Ireland by consumers, the rate of online grocery shopping is not as high as expected. However, retailers, such as SuperValu who have been rolling out this service in the last 12 months, continue to invest more in online operations.
Over 70% of the 505 survey respondents said they have never ordered groceries online for home delivery, with two in five saying they actually order less than one year ago.
While smaller retailers, such as c-stores, offer a local delivery service, the larger brands primarily concentrate on big urban centres. One of the top three reasons for not shopping online, according to this survey, is the unavailability of the service in their area. As such, there may be potential for some retailers to tap into this category.
Over three in five (61%) of participants mentioned having a preference for visiting a supermarket as the main reason why they would not order online groceries. This is a key finding and for supermarkets, it is imperative to understand the nature of these preferences.
I want to acknowledge Checkout and Empathy Research for permission to quote from the report.
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January 24, 2012 in
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Major computer component manufacturer Seagate has run into problems with building new disk drives because not only was the plant responsible for assembling them flooded, so too was another supplier who built the motors for each drive. Even when the Seagate assembly plant was reopened, the motor manufacturer’s was still underwater. This dual layer of failure has encouraged other businesses to look carefully at their own risk management procedures, going two or three layers down their component suppliers to identify the potential for a similar problem in their own companies.
The order is manually entered onto your system upon receipt of the purchase order, and an invoice is also created manually when the goods are despatched. When the invoice is received, your customer must then manually enter the details into their accounts system, whether you send a paper copy or a PDF attachment. All the information in the entire purchase process is entered twice – once into your customer’s accounts system and once into yours.
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