I’m not sure what W.B. Yeats might say about the advent of social media and if indeed “a terrible beauty is born” but I would say that something has “changed utterly”. Today, I share with you over one social medium the results of another. Over the last weeks, I have solicited the help of an international group of LinkedIn procurement professionals to help clarify real world differences between procurement and supply chain management. The 110 contributions (and counting) have been fantastic in so far as they all added value and over time turned my initial premise inside out and back again in a genuinely helpful way.